GOVERNMENT · MADHYA PRADESH
Scheme Outreach Campaign
Beneficiary awareness calls across 14 districts, with verified reach reporting.
WIDE SHOT — RURAL ENROLMENT CAMP, QUEUE AT TABLE
2.4 L
Beneficiaries contacted
14
Districts covered in one campaign
61%
Confirmed awareness on follow-up
PROBLEM
Scheme awareness was measured by pamphlets printed, not by people informed. Nobody could report reach with any confidence.
APPROACH
District-wise calling with a short question set at the end of each call, so reach and comprehension were measured as the campaign ran rather than surveyed afterwards.
OUTCOME
A district-level reach report that stands up to audit, and a follow-up list of blocks where awareness stayed low.
DISTRICT REACH DASHBOARD
QUESTION SET BUILDER
FOLLOW-UP BLOCK LIST
NEXT PROJECT